The
Creative
Brief

 

"Getting key decision makers to agree begins the creative process on a solid, shared understanding of the brand."

Designing Brand Identity

 
 
State one main name for your business, along with up to two other name abbreviations or variations (i.e., main name: "Laura's Kitchen" secondary name 1: "Laura's Kitchen, since 1934, Chicago, Illinois"; secondary name 2: "LK, since 1934")
Deadline *
Deadline
State your desired project completion date. Please note that the process from brief to final logo files takes five to seven weeks.
The Cook in the Kitchen
Your Name *
Your Name
List your title.
Phone
Phone
YOUR COMPANY
Business Address
Business Address
If available.
List your website's URL, if one is available.
Intellectual Property *
If you plan on registering your logo with the USPTO and would like to have TM added to your logo. Once your registration has been approved, it will need to be replaced with the registered trademark symbol.
Describe your company's product and/or services.
Describe your demographic with as much detail as possible.
Please provide links and business names of companies with similar product or services.
How are you different than the competition?
Describe your company in five words or less.
Style *
Select all that apply
Colors *
Describe your ideal color palette.
Describe your desired color palette.
"Brand Essence is the heart and soul of a brand – a brand's fundamental nature or quality. Usually stated in two to three words, a brand's essence is the one constant across product categories and throughout the world." Branding Strategy Insider
Describe your company, clients, products or services in 5 years. Do you plan to grow your business and how (nationally, internationally, online, etc.)? Do you plan on changing your name?
Describe colors, styles, ideas or symbols you would like to see in your logo. Is there a story behind your ideas?
What do you want your logo to accomplish? If you have a current logo, please provide an example and a reason why you'd like to redesign it.
Needs
You will want to show off your new logo. Consider these additional services and the Designer will send you a proposal.
Please describe any additional design needs.
Please list any additional notes or questions for the designer.